Interior design, for me, isn’t just about how something looks. It’s about how a space feels to live in. How it works day to day, how it supports routine, and how it settles over time.
That way of thinking has developed gradually. Through working in property, renovating my own homes, and through understanding how people actually use the spaces they live in.
Life as an Estate Agent
Before moving into interior design, I spent seven years working as an estate agent.
It gave me a strong understanding of homes — how they’re structured, how they flow, and what makes a space feel right beyond its appearance.
It also highlighted a gap. Many homes looked resolved, but didn't fully support how people lived in them. That was where my interest in interior design began.
From Selling Properties to Designing Them
I stepped away from estate agency to retrain at KLC School of Design in London, graduating in 2017.
After working independently, I joined Martin Hulbert Design, where I spent two and a half years working on residential and commercial projects in the UK and abroad.
Alongside this, I took on my own renovation at 26, converting a small garden studio into a one-bedroom flat. It was a practical introduction to building, problem-solving and working with space, and something that still informs how I approach projects today.
My Approach to InteriorDesign
Travel has also influenced how I see interiors.
Time spent in South America and elsewhere introduced a different way of thinking about space. One that feels more connected to material, culture and atmosphere. Layered textures, natural finishes and colour rooted in place have stayed with me, and continue to shape how I design.
I’m drawn to interiors that feel calm and resolved. Spaces where colour creates atmosphere, materials bring depth, and everything sits comfortably together. There isn’t one fixed style. It’s about balance. Between soft and structured, refined and lived-in, minimal but still warm.
Every project starts with the same question: how should this space feel to live in?
Working predominantly within London homes, often with tighter footprints, has reinforced the importance of clarity. Understanding how a space flows, where it needs openness, and where it benefits from structure. The aim is to create spaces that feel natural to use and easy to live in.
The Birth of Studio Azjax
Studio Azjax grew from that way of thinking.
The name itself comes from my children, Azalea and Jaxon. It felt personal, grounding, and a reminder of why home matters in the first place.
The studio is built around the idea of creating homes people don’t want to leave. Spaces that feel calm, intuitive and considered, without being overdesigned.
Looking ahead, my aim is to grow the studio into a body of work that reflects that approach consistently. Working on homes that feel thoughtful, well-resolved and individual, while building a small, collaborative team around that same mindset.
Elida
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