Interior with green cabinetry and dining table

The Studio

About Studio Azjax

Studio Azjax is a boutique interior design studio – designing thoughtful, intentional interiors and crafting homes you’ll never want to leave.

Based in Hertfordshire, Studio Azjax, founded by Elida Joannou, works across London and the surrounding areas, collaborating with both homeowners and property developers on residential interiors, renovations, family homes and development projects.

With experience spanning interior design, real estate and renovations, the studio takes a full-service approach to each project — guiding clients from the early planning stages through to the final details with thoughtful direction, practical understanding and careful attention to detail.

Our work is rooted in creating homes that feel personal, lived in, and worth coming home to.

We take pride in crafting spaces shaped not only by how they look, but by how they function and support everyday living.

Our services range from full interior design and furnishing, through to renovation planning and property development consultancy, with each project approached thoughtfully — balancing the needs of the client, the character of the space, and the way it will be experienced over time.

Meet The

Founder

Elida Joannou is the interior designer and founder of Studio Azjax. With a background in real estate, she brings a strong understanding of property, proportion and the qualities that make a home feel both desirable and well resolved.

After retraining at KLC School of Design in London and gaining experience across residential projects in the UK and abroad, Elida founded Studio Azjax.

Her approach combines strong spatial thinking with an instinct for atmosphere, material and detail. Rather than working to a signature look, each interior is shaped around the property and the people who will live there, resulting in homes that feel distinctive, natural and entirely their own.

Our Philosophy

Sense

Every project begins with understanding the property — its light, proportions, setting and potential. Whether new or existing, the strongest design decisions come from knowing what the space wants to become.

Clarity

A successful interior is built on clear decisions. We refine every element so the scheme feels cohesive, purposeful and effortless to live with.

Belonging

We don’t design to a formula. Each home is shaped around the property, the people and the life that will unfold within it.

Introducing the Designer Behind Studio Azjax

Curating a Calming Children's Nursery in the Heart of London

Designing a Layered London Townhouse in North West London

Words of appreciation

“I’ve had the pleasure of working with Elida of Ginger & Mylo for over six years, from a full renovation of my family home to designing my aesthetics clinic and podcast studio. Elida has an incredible ability to understand your vision while gently encouraging you to explore ideas you may not have considered. Every space she creates is beautiful, functional and deeply personal. She is also practical, budget-conscious and excellent at finding clever solutions that help avoid costly mistakes.Her attention to detail is exceptional — she even identified improvements missed by an architect on my mum’s home, including recommending a larger skylight that completely transformed the space.Every project she designs receives endless compliments. She creates calm, timeless, thoughtfully designed spaces that feel like a true sanctuary, and I trust her completely.”

Nita -EN6

“From our very first conversation, Elida showed such a thoughtful understanding of my vision, and she was exceptional throughout. Every detail was handled with care and precision, and the results in my home reflect that.I really appreciate her thoughtful approach and the way she brought the whole concept to life. My entire vision board was transformed into reality, and I couldn’t recommend her highly enough.Professional, polite and so easy to communicate with.”

Eliz.H - EN4